About Natalie
Meet Natalie Topalian: Sr. Copywriter and Content Strategist
Natalie brings a decade of copywriting and content strategy experience to the world of marketing. A Metro Detroit native, Natalie moved to West Michigan to attend Grand Valley State University, where she graduated with a B.A. in Advertising and Public Relations. She further “polished” her skills at The Polishing Center Portfolio School in Summer 2014.
Natalie has spent eight years in an agency setting, supporting clients in a variety of industries including hospitality and restaurants, insurance, financial services, healthcare, staffing and recruiting, municipalities, health and wellness, fitness and nutrition, creative services, manufacturing, construction and skilled trades, IT, commercial real estate, cannabis, and more.
Natalie then spent two and a half years as a full-time freelance copywriter and strategist, where she worked with over 100 entrepreneurs and small-business owners around the world to develop their brand messaging, website copy, sales copy, email marketing strategy, and copywriting chops.
In addition to her agency and freelance work, Natalie became an adjunct professor at GVSU in 2020, teaching Advertising Copywriting for juniors and seniors.
Outside of work, Natalie is an avid CrossFitter, powerlifter, olympic weightlifter, and euchre player. She is absolutely obsessed with her dog Beau (a Great Pyrnees/Boxer mix), and married her husband Rob in May 2021. Today, Natalie, Rob, and Beau live in Grand Rapids, where Rob is partner of The Nightwatch Lounge.
FREELANCE COPYWRITING PROJECTS
Natalie is actively booking freelance projects including brand messaging strategy, content strategy, website copywriting, email marketing, and more.
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Shop a collection of proven customizable copywriting templates for your email list or your website.
STRATEGY SESSIONS
Experiencing writer’s block, a content rut, or messaging crisis? Book a 60-minute strategy session to regain clarity and inspiration.
Core Values
Communication
I want you to finish out each project we do together feeling super clear, confident, and proud of the work. This means open and honest communication (even the hard stuff) needs to happen. I promise to cultivate a space that embraces and encourages this between us.
COLLABORATION
As a subject matter expert, I’m here to guide you in the right direction with your messaging, copy, and content based on your input and active participation. I trust you to be fully invested to yield the best possible results.
SIMPLICITY
Your messaging, copy, and content doesn’t have to be overly complex at its core. As a copywriter, I’m committed to simplicity in my approach by helping my clients communicate their brilliance in a simple and highly compelling way.
